nike inventors club
A program focused on STEAM (Science, Technology, Engineering, Art, Math) education for students, providing unique opportunities to engage with Nike experts, explore innovative technologies, and gain practical knowledge that bridges their classroom learning with future career possibilities.
Challenge
Nike looked to create a new logo and visual identity ensuring visual appeal across a broad range of student age groups while also balancing Nike's well-known branding with an educational tone. Nike needed a system that could flex from being playful and loud in the classroom without feeling too cluttered or overwhelming on presentations or printed material.
APPROACH
The visual identity system was inspired by a structured grid foundation, symbolizing the organized, methodical approach of STEAM disciplines while providing a clean, adaptable layout. This grid ensures that all design elements, from visuals to text, are well-balanced and easy to follow, making the materials approachable for both younger and older students.
A monospaced typeface was chosen to mimics the old-school feel of a label maker, adding a playful yet functional element to the project.
Electric purple serves as the project’s signature color, adding vibrancy and energy that align with Nike’s brand while making the materials appealing and recognizable across all age groups. This bold purple acts as a visual anchor, unifying the various design elements and maintaining a youthful, engaging tone.
To reflect the hands-on, workshop-oriented nature of the program, a “crafty” look with illustrations and layered elements was incorporated. This adds a sense of creativity and exploration, encouraging students to dive into STEAM with curiosity and enthusiasm. Together, these elements create a dynamic visual identity that combines structure and approachability, inspiring students to connect STEAM concepts to real-world possibilities.
SERVICES
VISUAL IDENTITY
LOGO
ILLUSTRATION
LABEL sticker PACK
A sticker pack inspired by the classic embossing label maker, bringing a tactile, retro feel that resonates with the hands-on STEAM theme.
ILLUSTRATION sticker PACK
Illustrations were used to capture the club’s enthusiasm for learning and inventing, featuring dynamic, playful visuals that reflect curiosity and creativity.