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[VIBES APPAREL]

A creative outlet that also allowed me to take on the role of an entrepreneur. "Create the Waves" means to create your own momentum. It doesn't matter your race, gender, or who you are because it's about generating positivity through your own actions in life.

ART DIRECTION

BRANDING

NAMING

LOGO

ILLUSTRATION

STRATEGY

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[LOGO PROCESS]

The ocean was a big influence when creating the Vibes Apparel logo. It was important to capture movement, waves and the essence of the ocean within the logo itself to subconsciously tell the story of "creating the waves" without having to say it.

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[BEHIND THE DESIGN]

The color of the long-sleeve was directly inspired by the Yaquina Bay Bridge, a landmark located in Newport, Oregon––a place that holds a lot of childhood memories. I decide to Include a sleeve design that illustrated some of the things Newport is known for.

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MAL LONDON

SENTILLA HAWLEY

MYLZ HERNANDEZ

ISAIAS ESTRADA

MODELS

WILL GUTIERREZ

DESIGN

DANIEL SORIANO

PHOTOGRAPHY

ITAMAR HERNANDEZ

BUSINESS DEVELOPMENT

WILL GUTIERREZ

ART DIRECTION

[CREDITS]