WAYSIDEWILL | TEXTYLE

TEXTYLE

A band of two brothers bringing people together in Eugene, Oregon, through a love of sneakers and streetwear. Now with a new name, brand and physical shop, Textyle is set to build out a space for those who appreciate style, design, and quality that lasts. As more people look for sustainable and well-made products, Textyle focuses on curating durable, eco-friendly clothing and sneakers, along with offering cleaning services to keep each piece going strong.

Challenge

The team came to me with a vision: to turn their passion for sneakers and streetwear into a thriving shop. They had the drive and ideas, but translating that into a successful business was no small feat. My challenge was to help bring their dream to life by shaping it into a clear, cohesive brand that could resonate with their audience and stand out in the competitive world of resell shops.

Approach

The concept of “textile” reflects both the quality materials behind each item they offer and the shop’s commitment to providing top-notch inventory. This can be reflected in the design by incorporating subtle fabric textures or patterns within branding elements, evoking the feel of the items sold.

The addition of blueprint grids create a sense of structure and planning, similar to the process of crafting apparel and sneakers. Grids can serve as a visual framework for layouts, reflecting precision and attention to detail.

A bold, blocky font with a slight industrial edge reinforces the confident, modern style of streetwear, aligning with the statement pieces sold in store.

The blue color palette conveys trust, durability, and essential qualities of Textyle's brand identity. Blue can serve as a versatile primary color with variations in shade to add layers and accentuate the overall gritty, street-style feel.

Finally, a gritty texture, reminiscent of raw denim or concrete, adds depth and a tactile quality to visuals. This texture communicates durability and reinforces the shop’s focus on hard-wearing, high-quality products.

Together, these elements craft a cohesive, visually engaging identity that mirrors the quality, craftsmanship, and urban appeal, making it instantly recognizable and resonant with its target audience.

SERVICES

STRATEGY

BRANDING

VISUAL IDENTITY

LOGO

MOTION

ILLUSTRATION

SNEAKER ROLLOUT

To build anticipation for a sneaker drop, Textyle asked to leverage social media by creating a series of visually engaging posts that showcased the product’s details and styling potential. Through countdowns, behind-the-scenes content, and interactive posts, they sparked excitement and encouraged audience participation. This strategy not only drove foot traffic to the shop but also created a buzz that extended beyond the local community.