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[TEXTYLE]

Previously known as Chino Kicks, TEXTYLE looks to find ways to show the sneaker community how important it is to be aware of consumerism. They aim to create a positive perspective on sustainability amongst the reselling community.

 

ART DIRECTION

REBRAND

NAMING

LOGO

ILLUSTRATION

STRATEGY

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[TEXTYLE LOGO]

The triangle shape is inspired by the famous recycling icon. It is also meant to illustrate the three main staples of this company [Resell, Restore, Recycle].

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[TEXTYLE INSIGHTS]

A monthly series for both new and old sneaker-heads made to give a quick summary of today's sneakers within the culture.

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[TEXTYLE RESTORED]

Keeping sustainability in mind, TEXTYLE built the RESTORED program which aims to give sneakers a longer life by providing cleaning and restoration services.

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[CREDITS]

ART DIRECTION

WILL GUTIERREZ

DESIGN

WILL GUTIERREZ